HubSpot Pricing And Plans Guide 2024 (2024)

HubSpot CRM is suitable for both business-to-business (B2B) and business-to-consumer (B2C) companies across all spectrums of industries. Customer-based industries, such as retail, real estate, marketing, sales, construction and accounting, can benefit from the software. HubSpot CRM prides itself on scaling to fit the needs of any size business. Its tools are designed to solve the unique challenges of scalable small to medium-sized businesses (SMBs).

HubSpot divides its various services into four “hubs.” Each hub is focused on a specific department of a client-focused business covering marketing, sales, service and growth. In addition to a robust free plan, the Marketing Hub, the Sales Hub and the Customer Service Hub all offer three paid plans: Starter, Professional and Enterprise. Each tier adds features at a higher price point:

• HubSpot Sales: Starting at $20 per month ($15 per month when paid annually) for two users, the sales CRM software helps businesses organize data to quickly close more deals. Features include Standard CRM interface configuration, sales automation, one-to-one video messaging, product library, meeting scheduling, predictive lead scoring and more depending on the plan.
• HubSpot Marketing: Starting at $20 per month ($15 per month when paid annually) for 1,000 leads, the marketing CRM software includes everything businesses need to turn leads into customers. Features include email automation, form automation, landing pages, omnichannel marketing automation, campaign management, A/B testing, ad conversion events and more depending on the plan.
• HubSpot Customer Service: Starting at $20 per month ($15 per month when paid annually) for two users, the Service Hub helps businesses put their customers first. Features include live chat, ticket pipelines, simple ticket automation, conversational bots, help desk automation, customer portals, service analytics and more depending on the plan.
• HubSpot CRM Suite: Starting at $20 per month ($15 per month when paid annually), the CRM Suite includes marketing, sales, content management, operations and customer service tools. The suite is ideal for creating content, generating leads, streamlining outreach and improving performance.

HubSpot’s marketing software helps businesses run successful inbound marketing campaigns. Each plan gives businesses the tools they need to attract visitors, turn those visitors into leads, then turn those leads into customers.

Starter

• Pricing: From $15 per month
• Best for: New or small businesses that are just starting to develop a CRM for their marketing department

The Starter is the first paid plan, starting at $15 per month (if paid annually). This plan includes 1,000 marketing contacts with additional contacts sold in bundles of 1,000 contacts for $37.50 per month. The plan removes HubSpot branding from forms, email marketing, landing pages and live chat features. It also includes email and in-app chat support.

Professional

• Pricing: From $800 per month
• Best for: Experienced sales and marketing teams that rely on inbound marketing campaigns for a bulk of their sales

The Professional plan allows businesses to personalize and automate engagement across all the channels, optimize campaign conversions and create advanced reports. It starts at $800 per month (if paid annually), which includes 2,000 marketing contacts. Additional marketing contacts are sold in bundles of 5,000 from $224.72 per month. A one-time onboarding fee of $3,000 is required with the plan.

The Professional plan includes everything the Starter plan offers. Additional features include:

• Omnichannel marketing automation
• Video hosting and management
• A/B testing
• Ad conversion events
• Website traffic analysis
• Custom reporting
• Phone support

Enterprise

• Pricing: From $3,600 per month
• Best for: Large companies with an expensive marketing budget that have a large database of leads

The Enterprise plan starts at $3,600 per month with a one-time onboarding fee of $6,000. It includes 10,000 marketing contacts with additional contacts sold at a bundle of 10,000 for $100 per month. The Enterprise plan includes everything the Professional plan offers. Additional features include:

• YouTube analytic integration
• Hierarchical teams
• Email send frequency cap
• Behavioral event triggering and reporting
• Predictive lead scoring

HubSpot’s sales CRM software helps businesses increase sales. Tools in this suite are aimed at boosting productivity, shortening deal cycles and centralizing all sales activities. Sales Hub users can view sales pipelines and track meetings, quotes and conversations from one dashboard. The following prices are the starting costs for each tier when you pay upfront, and pricing goes up as you add marketing contracts.

Starter

• Pricing: From $15 per month
• Best for: New or small businesses that are just starting to use CRM software to organize their sales process

The Starter plan is $15 per month for two users (if paid annually). Additional users are $10 per month, per user. This plan is intended to help sales teams organize the sales process and measure a team’s success with period-based quotas. It includes all the free tools but removes HubSpot branding from live chat, meeting scheduler, documents and one-to-one email. Additional features include:

• Email scheduling, tracking and notifications
• Reporting dashboard
• Conversational bots
• Deal pipelines
• Goals
• Sales automation
• Email and in-app chat support

Professional

• Pricing: From $1,080 per month
• Best for: Medium to large businesses that want to personalize sales outreach and automate their sales processes

The Professional plan provides tools to help manage a growing sales team, personalize outreach at scale and automate the sales process further. Starting at $1,600 per month for five users (if paid annually), businesses can add additional users at $90 per month. The plan includes all features of the Starter plan. Additional features include:

• Sales analytics and automation
• Custom recording
• Forecasting
• One-to-one video messaging
• Automatic lead rotation
• E-signature
• Phone support

Enterprise

• Pricing: From $4,000 per month
• Best for: Businesses with a substantial sales budget that want to further automate their sales processes

The Enterprise plan is HubSpot’s most powerful sales plan. Its features leverage artificial intelligence (AI) to gain insights into a sales team’s conversions, score leads based on hundreds of factors automatically and build detailed reports to track recurring revenue. Enterprise plans start at $5,000 a month for 10 users. Businesses can add additional users at $120 per month. The plan includes all the features of the Professional plan. Additional features include:

• Hierarchical teams
• Advanced permissions
• Conversation intelligence
• Predictive lead scoring
• Quote-based workflows
• Single sign-on (SSO) for advanced security

HubSpot Customer Service Hub helps businesses create a smooth customer service experience. The software tool includes streamlines and automates customer service interactions by offering a knowledge base, creating chatbots or generating pop-up or native forms to gather customer feedback.

Starter

• Pricing: From $15 per month
• Best for: New or small businesses that want a basic CRM software plan to streamline customer service processes

HubSpot’s Starter Customer Service Hub plan starts at $15 per month for two users (if paid annually). It includes repeating tasks, email templates, canned snippets and Slack integration to streamline customer communications as well as email tracking and a reporting dashboard to measure efficiency.

Professional

• Pricing: From $450 per month
• Best for: Medium to large businesses with healthy customer service budgets that want to automate their customer service pipelines as well as gain important feedback from customer service interactions

HubSpot’s Professional plan starts at $90 a month for up to five users (if paid annually). This plan scales support with automation features, connects service to the front office with additional surveys and expands customer relations. The Professional plan includes all features of the Starter plan. Additional features include:

• Help desk automation
• Customer feedback surveys
• Forecasting
• Customer portal
• Standard contact scoring
• Service analytics
• Phone support

Enterprise

• Pricing: From $130 per month
• Best for: Large businesses that want to customize their customer service department to optimize performance for growth

The Enterprise plan is HubSpot’s most powerful customer service plan. At $130 a month for 10 users, it offers conversation intelligence, playbooks and goals to optimize growth performance. Businesses can add additional users at $120 per month. The plan includes all the features of the Professional plan. Additional features include:

• Hierarchical teams
• Field-level permissions
• Single sign-on
• Custom objects
• Standard CRM interface configuration
• Conversation intelligence
• Playbooks

These days, every business needs a website. HubSpot’s CMS Hub provides users with everything they need to build a professional-looking website. Even the basic plan includes a drag-and-drop editor for users to intuitively create a website without coding experience. The upper-tiered plans include features that help with search engine optimization as well as improving conversion rates.

Starter

• Pricing: From $15 per month
• Best for: Small businesses that want to create a basic yet professional-looking website easily

The Starter plan is $20 per month ($15 per month if paid annually). This plan is intended to help businesses build and maintain a basic website. The plan includes premium hosting, a standard SSL certificate and custom domain security settings to help businesses secure their website. It also includes website themes, a drag-and-drop editor and local website development to help users create professional-looking websites with little to no coding experience.

Professional

• Pricing: From $450 per month
• Best for: Businesses that want to customize personal experiences and use their website to expand their content strategy

HubSpot’s Professional plan starts at $500 per month ($450 per month if paid annually). This plan personalizes the website user’s experience with smart content, dynamic personalization and password-protection pages. It also allows businesses to optimize their website’s content with contact create attribution,
A/B testing on both website and landing pages and custom reporting. The Professional plan includes all features of the Starter plan. Additional features include:

• Smart reporting
• Password-protected pages
• A/B testing
• SEO optimizations
• Google Search Console integration
• Content staging

Enterprise

• Pricing: $1,500 per month
• Best for: Large businesses that want to build powerful digital experiences

The Enterprise plan is HubSpot’s most powerful website plan. At $1,500 a month, it includes features that manage a growing team and brand, expand a company’s digital reach and help build powerful digital experiences. The plan includes all the features of the Professional plan. Additional features include:

• Custom objects
• Memberships
• Single sign-on
• Hierarchical teams
• Site performance monitoring
• Additional root domains
• Multi-domain traffic reporting

HubSpot offers users a generous free base plan for all its hubs. While the functionality of some features is limited and may come with HubSpot branding, they are a great way for new businesses to learn CRM tools. All HubSpot CRM plans integrate with hundreds of popular business apps, including Google Workspace, Microsoft 365, Gmail, Outlook and Salesforce. All plans also include a team email, a shared inbox and access to a mobile inbox on the HubSpot app. In addition, some of the most popular free features include:

• Contact management: Build views and run automated actions to manage your contacts and data easily.
• Forms: Create stand-alone, pop-up, embedded and collected forms to gather the contact details and grow your database.
• Ad management: This allows businesses to connect accounts from supported ad networks to their HubSpot account, create audiences and track which ads are generating customers.
• Live chat: Businesses can chat with website visitors one-on-one.
• Landing pages: Businesses can convert visitors into qualified leads with responsive landing pages. The drag-and-drop editor makes these pages easy to create.
• Email marketing: Create and send professional-looking emails that are tested and optimized for different devices.
• List segmentation: Create static or dynamically updated contact lists based on various criteria in your HubSpot database. List segmentation helps personalize content in email, on the web and more.
• Reporting dashboard: Learn which emails, pages and traffic sources are driving the most conversions with built-in analytics. Those insights can be used to drive more conversions.

While HubSpot’s free plans might be more than sufficient for a solopreneur or a company with super small teams, they will probably not be sufficient for medium to large companies with larger teams. This is because HubSpot’s free plans often limit the number of users or number of available features. For example, the free HubSpot Marketing tier includes only one shared inbox, only five active list segmentations, three reporting dashboards and one email automation. Businesses that need more than these limited features will have to upgrade to paid plans.

Free HubSpot users can chat with fellow HubSpot users in the HubSpot Community, use the Knowledge Base to find answers to questions or find free tutorials in the HubSpot Academy. Users who want personalized support such as one-on-one chat, email or phone support, however, will need to upgrade to a paid plan.

HubSpot allows you to further customize your plan by adding features and users. Plans have the option of adding on the following features:

• API limit increase: At $500 per month, businesses can increase their included API call volume between their HubSpot account and other services to up to 1,000,000 calls per day.
• Additional users: All plans include an option to add additional users. The price per additional user varies depending on what plan you are using.
• Reporting add-on: For an additional $200 per month, users can purchase a Reporting Add-on that combines all marketing and sales reports into one centralized dashboard.

While HubSpot is a popular CRM software, it is by no means the only option available. Forbes created a guide on the best CRM software for small businesses to help businesses find the software that was right for their business.

Zoho CRM was named the best CRM software for startups. The software offers new businesses everything they need to manage their sales pipeline and grow their business. Additionally, startups can create their own mobile app in minutes using Zoho Creator. Zoho CRM also has a unique inventory management software that helps businesses control inventory, fulfill orders and streamline multiple sales channels. For more information check out our article on HubSpot vs Zoho CRM.

For teams that need to collaborate on tasks and projects, monday.com is a great CRM option. The platform uses Kanban-style boards to help teams view the progress of tasks, add comments, track progress and collaborate.

Zendesk Sell is the best software for companies looking for a customer support-driven solution. The CRM platform offers integrated ticketing and help desk features that allow businesses to manage customers from a single dashboard. Zendesk Sell’s native integration with Zendesk Support provides a comprehensive overview into customer interactions.